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The Five Competitive Forces That Shape Strategy Harvard

the five competitive forces that shape strategy harvard business review

The Five Competitive Forces That Shape Strategy 1108. Title: HBR;01MAR79 Author: INO Subject: How competitive forces shape strategy. Created Date: 12/19/2000 12:22:52 AM, The five competitive forces that shape strategy. ME Porter. Harvard business review 86 (1), 25-40, 2008. 5258: 2008: The system can't perform the operation now. Try again later. Articles 1–20. Show more..

Copyright В©2000. All Rights Reserved.

The Five Competitive Forces that Shape Strategy. Title: HBR;01MAR79 Author: INO Subject: How competitive forces shape strategy. Created Date: 12/19/2000 12:22:52 AM, This article is based on a management theory developed more than three decades ago by Harvard professor Michael E. Porter to examine forces in the business valuation practice area (see “How Competitive Forces Shape Strategy,” Harvard Business Review, March-April 1979, page 137). The basic idea is to study an industry in five areas: threat.

Nov 22, 2012 · Narrow-minded business strategists may focus solely on existing competitors when complaining about decreasing returns in their industry but in “The Five Competitive Forces That Shape Strategy”, Michael E. Porter explains that there are several other forces in the competition for profits that the strategist should be aware of. Mar 25, 2016 · How Competitive Forces Shape Strategy 856 Words 4 Pages. Michael E. Porter, associate professor published the article titled “How Competitive Forces shape Strategy” in Harvard Business Review in 1979. This article is retitled as “The Five Competitive Forces That Shape Strategy” and published in Harvard Business Review in 2008.

Feb 01, 2018 · The five competitive forces that shape strategy Introduction The five competitve forces that shape strategy also know as Porter’s five forces was first pubilshed in 1979 in the Harvard Business Review by a young associate professor at the Harvard Business School, Michael E. Porter May 05, 2013 · There is a broad set of competitors that need to be looked at, which are described in “Five Competitive Forces that Shape Strategy” by Michael Porter. If these forces are too intense in an industry, it is very hard for a company to earn a return on investment. When the forces are benign, many if not all, companies are profitable.

In 1979, a young associate professor at Harvard Business School published his first article for HBR, "How Competitive Forces Shape Strategy." In the years that followed, Michael Porter's THE FIVE COMPETITIVE FORCES THAT SHAPE STRATEGY Michael E. Porter Harvard Business Review. MIS 5402. Kristen Courchain. 5 Forces That Shape Industry Competition Rivalry Among Existing Competitors. Threat of New Entrants. Bargaining Power of Buyers. Threat of Substitute

Title: HBR;01MAR79 Author: INO Subject: How competitive forces shape strategy. Created Date: 12/19/2000 12:22:52 AM In 1979, a young associate professor at Harvard Business School published his first article for HBR, "How Competitive Forces Shape Strategy." In the years that followed, Michael Porter's

Dec 08, 2013 · Michael Porter (1947) is professor and a management guru in the field of competitive strategy and Department Head of Harvard Business School (HBS). The Competitive Forces Model (or ‘Five Forces Model’), the Value Chain Model, the Porter diamond model and the theories on generic strategies that were developed by him are known worldwide at every level of management. Feb 12, 2008 · The Five Competitive Forces That Shape Strategy. Updated on: This book is a compilation of a dozen Porter articles: two new articles and …

Title: HBR;01MAR79 Author: INO Subject: How competitive forces shape strategy. Created Date: 12/19/2000 12:22:52 AM How Competitive Forces Shape Strategy Harvard Business Review. The essence of strategy formulation is coping with competition. Yet it is easy to view competition too narrowly and too pessimistically. While one some- on five basic forces, which are diagrammed in the Exhibit on page 6. The collective strength of these

The five competitive forces that shape strategy. ME Porter. Harvard business review 86 (1), 25-40, 2008. 5258: 2008: The system can't perform the operation now. Try again later. Articles 1–20. Show more. Feb 01, 2018 · The five competitive forces that shape strategy Introduction The five competitve forces that shape strategy also know as Porter’s five forces was first pubilshed in 1979 in the Harvard Business Review by a young associate professor at the Harvard Business School, Michael E. Porter

Oct 04, 2019 · Porter's Five Forces is a model of industry competition. It is a tool used to analyze the competitive environment in terms of five key forces that affect a company's profitability and influence its strategy. Michael Porter set out the Five Forces model in two articles published in … Dec 03, 2019 · Analyzing your competition with Porter's Five Forces can help you better over time," Porter wrote in a Harvard Business Review and developing a compelling competitive strategy for the

Dec 03, 2019 · Analyzing your competition with Porter's Five Forces can help you better over time," Porter wrote in a Harvard Business Review and developing a compelling competitive strategy for the Jan 08, 2012 · The Five Competitive Forces That Shape Strategy Video Harvard Business Review MBA-MCI Bách Khoa. Porter Competitive Strategy - Duration:

Jan 08, 2012 · The Five Competitive Forces That Shape Strategy Video Harvard Business Review MBA-MCI Bách Khoa. Porter Competitive Strategy - Duration: Michael Porter is the author of 18 books and numerous articles including Competitive Strategy, Competitive Advantage, Competitive Advantage of Nations, and On Competition. A six-time winner of the McKinsey Award for the best Harvard Business Review article of the year, Professor Porter is the most cited author in business and economics.

Michael Porter is the author of 18 books and numerous articles including Competitive Strategy, Competitive Advantage, Competitive Advantage of Nations, and On Competition. A six-time winner of the McKinsey Award for the best Harvard Business Review article of the year, Professor Porter is the most cited author in business and economics. Apr 29, 2015 · In 1979, Harvard Business Review published “How Competitive Forces Shape Strategy” by the then young economist and associate professor, Michael E. Porter. It was his first HBR article, and it started a revolution in the strategy field. It discussed the …

Dec 08, 2013 · Michael Porter (1947) is professor and a management guru in the field of competitive strategy and Department Head of Harvard Business School (HBS). The Competitive Forces Model (or ‘Five Forces Model’), the Value Chain Model, the Porter diamond model and the theories on generic strategies that were developed by him are known worldwide at every level of management. The Five Competitive Forces That Shape Strategy Summary The Five Competitive Forces That Shape Strategy The Five Competitive Forces That Shape Strategy Harvard Business Review Competitive Strategy Rebuilding America's Defenses Strategy Forces And Resources For A New Century Michael Porter Competitive Strategy Strategy: Creating And Sustaining Competitive Advantage 5 Business-level …

Find helpful customer reviews and review ratings for How competitive forces shape strategy (Harvard business review) at Amazon.com. Read honest and unbiased product reviews from our users. Nov 22, 2012 · Narrow-minded business strategists may focus solely on existing competitors when complaining about decreasing returns in their industry but in “The Five Competitive Forces That Shape Strategy”, Michael E. Porter explains that there are several other forces in the competition for profits that the strategist should be aware of.

The Five Competitive Forces That Shape Strategy Summary The Five Competitive Forces That Shape Strategy The Five Competitive Forces That Shape Strategy Harvard Business Review Competitive Strategy Rebuilding America's Defenses Strategy Forces And Resources For A New Century Michael Porter Competitive Strategy Strategy: Creating And Sustaining Competitive Advantage 5 Business-level … Mar 25, 2016 · How Competitive Forces Shape Strategy 856 Words 4 Pages. Michael E. Porter, associate professor published the article titled “How Competitive Forces shape Strategy” in Harvard Business Review in 1979. This article is retitled as “The Five Competitive Forces That Shape Strategy” and published in Harvard Business Review in 2008.

The Five Competitive Forces That Shape Strategy 1108. Jan 08, 2012 · The Five Competitive Forces That Shape Strategy Video Harvard Business Review MBA-MCI Bách Khoa. Porter Competitive Strategy - Duration:, Find helpful customer reviews and review ratings for How competitive forces shape strategy (Harvard business review) at Amazon.com. Read honest and unbiased product reviews from our users..

The Five Competitive Forces That Shape Strategy 1108

the five competitive forces that shape strategy harvard business review

The Five Competitive Forces that Shape Strategy. Jan 16, 2020 · "How Competitive Forces Shape Strategy" by Michael E. Porter, Harvard Business Review, March/April 1979, Volume 57, Issue 2, p. 137-145. Search within online books for discussion of Porter's Five Forces by searching for the phrase with quotation marks "five forces" in ebrary and EBSCO eBooks, Apr 29, 2015 · In 1979, Harvard Business Review published “How Competitive Forces Shape Strategy” by the then young economist and associate professor, Michael E. Porter. It was his first HBR article, and it started a revolution in the strategy field. It discussed the ….

The Five Competitive Forces that Shape Strategy

the five competitive forces that shape strategy harvard business review

Copyright В©2000. All Rights Reserved.. This article is based on a management theory developed more than three decades ago by Harvard professor Michael E. Porter to examine forces in the business valuation practice area (see “How Competitive Forces Shape Strategy,” Harvard Business Review, March-April 1979, page 137). The basic idea is to study an industry in five areas: threat https://he.wikipedia.org/wiki/%D7%97%D7%9E%D7%A9%D7%AA_%D7%94%D7%9B%D7%95%D7%97%D7%95%D7%AA_%D7%A9%D7%9C_%D7%A4%D7%95%D7%A8%D7%98%D7%A8 Jan 16, 2020 · "How Competitive Forces Shape Strategy" by Michael E. Porter, Harvard Business Review, March/April 1979, Volume 57, Issue 2, p. 137-145. Search within online books for discussion of Porter's Five Forces by searching for the phrase with quotation marks "five forces" in ebrary and EBSCO eBooks.

the five competitive forces that shape strategy harvard business review


Mar 19, 2013 · the five competitive forces that shape strategy group-3 Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. If you continue browsing the site, you agree to the use of cookies on this website. Nov 22, 2012 · Narrow-minded business strategists may focus solely on existing competitors when complaining about decreasing returns in their industry but in “The Five Competitive Forces That Shape Strategy”, Michael E. Porter explains that there are several other forces in the competition for profits that the strategist should be aware of.

Dec 08, 2013 · Michael Porter (1947) is professor and a management guru in the field of competitive strategy and Department Head of Harvard Business School (HBS). The Competitive Forces Model (or ‘Five Forces Model’), the Value Chain Model, the Porter diamond model and the theories on generic strategies that were developed by him are known worldwide at every level of management. Nov 22, 2012 · Narrow-minded business strategists may focus solely on existing competitors when complaining about decreasing returns in their industry but in “The Five Competitive Forces That Shape Strategy”, Michael E. Porter explains that there are several other forces in the competition for profits that the strategist should be aware of.

The model is used to analyze the competitive environment in terms of five key forces that impact a company's profitability and influence its strategy. Professor Michael E. Porter set our his Five Forces model in articles published in the Harvard Business Review. … This article is based on a management theory developed more than three decades ago by Harvard professor Michael E. Porter to examine forces in the business valuation practice area (see “How Competitive Forces Shape Strategy,” Harvard Business Review, March-April 1979, page 137). The basic idea is to study an industry in five areas: threat

The Five Competitive Forces That Shape Strategy Summary The Five Competitive Forces That Shape Strategy The Five Competitive Forces That Shape Strategy Harvard Business Review Competitive Strategy Rebuilding America's Defenses Strategy Forces And Resources For A New Century Michael Porter Competitive Strategy Strategy: Creating And Sustaining Competitive Advantage 5 Business-level … May 05, 2013 · There is a broad set of competitors that need to be looked at, which are described in “Five Competitive Forces that Shape Strategy” by Michael Porter. If these forces are too intense in an industry, it is very hard for a company to earn a return on investment. When the forces are benign, many if not all, companies are profitable.

Apr 29, 2015 · In 1979, Harvard Business Review published “How Competitive Forces Shape Strategy” by the then young economist and associate professor, Michael E. Porter. It was his first HBR article, and it started a revolution in the strategy field. It discussed the … Nov 17, 2014 · In 1979, Harvard Business Review published “How Competitive Forces Shape Strategy” by a young economist and associate professor, Michael E. Porter. It was his first HBR article, and it started a revolution in the strategy field. In subsequent decades, Porter has brought his signature economic rigor to the study of competitive strategy for corporations, regions, nations, and, more recently

Oct 04, 2019 · Porter's Five Forces is a model of industry competition. It is a tool used to analyze the competitive environment in terms of five key forces that affect a company's profitability and influence its strategy. Michael Porter set out the Five Forces model in two articles published in … THE FIVE COMPETITIVE FORCES THAT SHAPE STRATEGY Michael E. Porter Harvard Business Review. MIS 5402. Kristen Courchain. 5 Forces That Shape Industry Competition Rivalry Among Existing Competitors. Threat of New Entrants. Bargaining Power of Buyers. Threat of Substitute

Feb 12, 2008 · The Five Competitive Forces That Shape Strategy. Updated on: This book is a compilation of a dozen Porter articles: two new articles and … Jan 22, 2006 · This article was awarded with the McKinsey Award (= best article in Harvard Business Review that year) and no reader will be surprised. It is a truly great article, and I must admit one of my all-time favorites. It will be remembered most for its introduction of the five competitive forces.

Dec 08, 2013 · Michael Porter (1947) is professor and a management guru in the field of competitive strategy and Department Head of Harvard Business School (HBS). The Competitive Forces Model (or ‘Five Forces Model’), the Value Chain Model, the Porter diamond model and the theories on generic strategies that were developed by him are known worldwide at every level of management. May 05, 2013 · There is a broad set of competitors that need to be looked at, which are described in “Five Competitive Forces that Shape Strategy” by Michael Porter. If these forces are too intense in an industry, it is very hard for a company to earn a return on investment. When the forces are benign, many if not all, companies are profitable.

Copyright В©2000. All Rights Reserved.

the five competitive forces that shape strategy harvard business review

Awareness of the п¬Ѓ ve forces can help a company. Apr 29, 2015 · In 1979, Harvard Business Review published “How Competitive Forces Shape Strategy” by the then young economist and associate professor, Michael E. Porter. It was his first HBR article, and it started a revolution in the strategy field. It discussed the …, Jan 16, 2020 · "How Competitive Forces Shape Strategy" by Michael E. Porter, Harvard Business Review, March/April 1979, Volume 57, Issue 2, p. 137-145. Search within online books for discussion of Porter's Five Forces by searching for the phrase with quotation marks "five forces" in ebrary and EBSCO eBooks.

The Five Competitive Forces that Shape Strategy

Awareness of the п¬Ѓ ve forces can help a company. Nov 22, 2012 · Narrow-minded business strategists may focus solely on existing competitors when complaining about decreasing returns in their industry but in “The Five Competitive Forces That Shape Strategy”, Michael E. Porter explains that there are several other forces in the competition for profits that the strategist should be aware of., Mar 15, 2014 · Here is a brief excerpt from an article written by Michael Porter for Harvard Business Review in which he reaffirms, updates, and extends his earlier, classic HBR article, “How Competitive Forces Shape Strategy” (1979).He also addresses common misunderstandings, provides practical guidance for users of the framework, and offers a deeper view of its implications for strategy today..

The Five Competitive Forces That Shape Strategy The article "The Five Competitive Forces That Shape Strategy," from Harvard Business Review, presents a comprehensive view of how five major competitive forces shape the industry and strategic planning of businesses. Each force has specific ways that shape competition, which may influence strategy. Michael Porter is the author of 18 books and numerous articles including Competitive Strategy, Competitive Advantage, Competitive Advantage of Nations, and On Competition. A six-time winner of the McKinsey Award for the best Harvard Business Review article of the year, Professor Porter is the most cited author in business and economics.

This article is based on a management theory developed more than three decades ago by Harvard professor Michael E. Porter to examine forces in the business valuation practice area (see “How Competitive Forces Shape Strategy,” Harvard Business Review, March-April 1979, page 137). The basic idea is to study an industry in five areas: threat This article is based on a management theory developed more than three decades ago by Harvard professor Michael E. Porter to examine forces in the business valuation practice area (see “How Competitive Forces Shape Strategy,” Harvard Business Review, March-April 1979, page 137). The basic idea is to study an industry in five areas: threat

The model is used to analyze the competitive environment in terms of five key forces that impact a company's profitability and influence its strategy. Professor Michael E. Porter set our his Five Forces model in articles published in the Harvard Business Review. … The five competitive forces that shape strategy. ME Porter. Harvard business review 86 (1), 25-40, 2008. 5258: 2008: The system can't perform the operation now. Try again later. Articles 1–20. Show more.

Dec 03, 2019 · Analyzing your competition with Porter's Five Forces can help you better over time," Porter wrote in a Harvard Business Review and developing a compelling competitive strategy for the Oct 04, 2019 · Porter's Five Forces is a model of industry competition. It is a tool used to analyze the competitive environment in terms of five key forces that affect a company's profitability and influence its strategy. Michael Porter set out the Five Forces model in two articles published in …

In 1979, a young associate professor at Harvard Business School published his first article for HBR, "How Competitive Forces Shape Strategy." In the years that followed, Michael Porter's The model is used to analyze the competitive environment in terms of five key forces that impact a company's profitability and influence its strategy. Professor Michael E. Porter set our his Five Forces model in articles published in the Harvard Business Review. …

THE FIVE COMPETITIVE FORCES THAT SHAPE STRATEGY Michael E. Porter Harvard Business Review. MIS 5402. Kristen Courchain. 5 Forces That Shape Industry Competition Rivalry Among Existing Competitors. Threat of New Entrants. Bargaining Power of Buyers. Threat of Substitute Apr 29, 2015 · In 1979, Harvard Business Review published “How Competitive Forces Shape Strategy” by the then young economist and associate professor, Michael E. Porter. It was his first HBR article, and it started a revolution in the strategy field. It discussed the …

Apr 29, 2015 · In 1979, Harvard Business Review published “How Competitive Forces Shape Strategy” by the then young economist and associate professor, Michael E. Porter. It was his first HBR article, and it started a revolution in the strategy field. It discussed the … Apr 29, 2015 · In 1979, Harvard Business Review published “How Competitive Forces Shape Strategy” by the then young economist and associate professor, Michael E. Porter. It was his first HBR article, and it started a revolution in the strategy field. It discussed the …

The Five Competitive Forces That Shape Strategy The article "The Five Competitive Forces That Shape Strategy," from Harvard Business Review, presents a comprehensive view of how five major competitive forces shape the industry and strategic planning of businesses. Each force has specific ways that shape competition, which may influence strategy. Title: HBR;01MAR79 Author: INO Subject: How competitive forces shape strategy. Created Date: 12/19/2000 12:22:52 AM

Competitive Forces Data #1 competition in an industry is rooted in its underlying economics customers, suppliers, potential entrants, and substitute products are all competitors that May 05, 2013 · There is a broad set of competitors that need to be looked at, which are described in “Five Competitive Forces that Shape Strategy” by Michael Porter. If these forces are too intense in an industry, it is very hard for a company to earn a return on investment. When the forces are benign, many if not all, companies are profitable.

The Five Competitive Forces That Shape Strategy The article "The Five Competitive Forces That Shape Strategy," from Harvard Business Review, presents a comprehensive view of how five major competitive forces shape the industry and strategic planning of businesses. Each force has specific ways that shape competition, which may influence strategy. Apr 29, 2015 · In 1979, Harvard Business Review published “How Competitive Forces Shape Strategy” by the then young economist and associate professor, Michael E. Porter. It was his first HBR article, and it started a revolution in the strategy field. It discussed the …

Title: HBR;01MAR79 Author: INO Subject: How competitive forces shape strategy. Created Date: 12/19/2000 12:22:52 AM Competitive Forces Data #1 competition in an industry is rooted in its underlying economics customers, suppliers, potential entrants, and substitute products are all competitors that

The Five Competitive Forces That Shape Strategy Summary The Five Competitive Forces That Shape Strategy The Five Competitive Forces That Shape Strategy Harvard Business Review Competitive Strategy Rebuilding America's Defenses Strategy Forces And Resources For A New Century Michael Porter Competitive Strategy Strategy: Creating And Sustaining Competitive Advantage 5 Business-level … The model is used to analyze the competitive environment in terms of five key forces that impact a company's profitability and influence its strategy. Professor Michael E. Porter set our his Five Forces model in articles published in the Harvard Business Review. …

The Five Competitive Forces That Shape Strategy A+ TUTORIALS. Nov 17, 2014 · In 1979, Harvard Business Review published “How Competitive Forces Shape Strategy” by a young economist and associate professor, Michael E. Porter. It was his first HBR article, and it started a revolution in the strategy field. In subsequent decades, Porter has brought his signature economic rigor to the study of competitive strategy for corporations, regions, nations, and, more recently, How Competitive Forces Shape Strategy Harvard Business Review. The essence of strategy formulation is coping with competition. Yet it is easy to view competition too narrowly and too pessimistically. While one some- on five basic forces, which are diagrammed in the Exhibit on page 6. The collective strength of these.

The Five Competitive Forces That Shape Strategy 1108

the five competitive forces that shape strategy harvard business review

The Five Competitive Forces That Shape Strategy Summary. Competitive Forces Data #1 competition in an industry is rooted in its underlying economics customers, suppliers, potential entrants, and substitute products are all competitors that, Competitive Forces Data #1 competition in an industry is rooted in its underlying economics customers, suppliers, potential entrants, and substitute products are all competitors that.

Overview Porter's Five Forces Research Guide - LibGuides

the five competitive forces that shape strategy harvard business review

Amazon.com Customer reviews How competitive forces shape. Feb 01, 2018 · The five competitive forces that shape strategy Introduction The five competitve forces that shape strategy also know as Porter’s five forces was first pubilshed in 1979 in the Harvard Business Review by a young associate professor at the Harvard Business School, Michael E. Porter https://en.wikipedia.org/wiki/Six_Forces_Model May 04, 2010 · The Five Competitive Forces That Shape Strategy. The Five Competitive Forces That Shape Strategy Awareness of the five forces can help a company understand the structure of its industry and stake out a position that is more profitable and less vulnerable to attack. by Michael E. Porter Harvard Business Review (HBR), January 2008..

the five competitive forces that shape strategy harvard business review


Nov 22, 2012 · Narrow-minded business strategists may focus solely on existing competitors when complaining about decreasing returns in their industry but in “The Five Competitive Forces That Shape Strategy”, Michael E. Porter explains that there are several other forces in the competition for profits that the strategist should be aware of. Jan 08, 2012 · The Five Competitive Forces That Shape Strategy Video Harvard Business Review MBA-MCI Bách Khoa. Porter Competitive Strategy - Duration:

The Five Competitive Forces That Shape Strategy Harvard Business Review.pdf - Free download Ebook, Handbook, Textbook, User Guide PDF files on the internet quickly and easily. Mar 19, 2013 · the five competitive forces that shape strategy group-3 Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. If you continue browsing the site, you agree to the use of cookies on this website.

Mar 15, 2014 · Here is a brief excerpt from an article written by Michael Porter for Harvard Business Review in which he reaffirms, updates, and extends his earlier, classic HBR article, “How Competitive Forces Shape Strategy” (1979).He also addresses common misunderstandings, provides practical guidance for users of the framework, and offers a deeper view of its implications for strategy today. Mar 19, 2013 · the five competitive forces that shape strategy group-3 Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. If you continue browsing the site, you agree to the use of cookies on this website.

Feb 01, 2018 · The five competitive forces that shape strategy Introduction The five competitve forces that shape strategy also know as Porter’s five forces was first pubilshed in 1979 in the Harvard Business Review by a young associate professor at the Harvard Business School, Michael E. Porter In 1979, a young associate professor at Harvard Business School published his first article for HBR, "How Competitive Forces Shape Strategy." In the years that followed, Michael Porter's

Jan 08, 2012 · The Five Competitive Forces That Shape Strategy Video Harvard Business Review MBA-MCI Bách Khoa. Porter Competitive Strategy - Duration: Mar 19, 2013 · the five competitive forces that shape strategy group-3 Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. If you continue browsing the site, you agree to the use of cookies on this website.

THE FIVE COMPETITIVE FORCES THAT SHAPE STRATEGY Michael E. Porter Harvard Business Review. MIS 5402. Kristen Courchain. 5 Forces That Shape Industry Competition Rivalry Among Existing Competitors. Threat of New Entrants. Bargaining Power of Buyers. Threat of Substitute The five competitive forces that shape strategy. ME Porter. Harvard business review 86 (1), 25-40, 2008. 5258: 2008: The system can't perform the operation now. Try again later. Articles 1–20. Show more.

the five competitive forces that shape strategy harvard business review

Find helpful customer reviews and review ratings for How competitive forces shape strategy (Harvard business review) at Amazon.com. Read honest and unbiased product reviews from our users. Oct 31, 2019 · For a complete introduction to the Five Forces concept, see the article: Porter, Michael E. "The Five Competitive Forces That Shape Strategy."Harvard Business Review 86.1 (2008): 78-93.. To access this online, go to EBSCOhost Business Source Complete and put the title of the article into the search box. This article is Porter's revision of his original article which introduced the concept in 1979.

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